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You filmed the piece, it did numbers, and the comments are full of "link?" and "where" and "need this." You drop the listing link in your TikTok bio, point the next video at it, and watch the views pile up. Then the orders don't. The buyer who watched the haul, who already pictured the jacket on themselves, taps your link and lands on a Depop web page that wants them to log in — email, password, maybe a code in their texts — all inside TikTok's in-app browser, with the feed one swipe away.
Most of them swipe. Resale buying is impulsive; the want lasts maybe fifteen seconds. "Open the listing, log in, find my saved card, confirm the address" is too many taps for a secondhand find someone else might grab first. The sale evaporates, and it never shows up anywhere as a problem — it just looks like that video "didn't convert."
the conversion problem Depop sellers face
A Depop listing link is supposed to open the Depop app directly — landing the buyer on your item, in their logged-in account, with the buy button live and their saved card and shipping address one tap away. That handoff is a universal link (iOS) or an app link (Android), and it is exactly the thing in-app browsers suppress.
When a buyer taps your listing link from inside TikTok, Instagram, or Snapchat, the platform's webview opens the destination itself instead of handing off to the system browser. So the Depop app, sitting installed on the same phone, stays invisible. The buyer lands on the cookieless mobile web version of the listing, logged out, looking at a sign-in wall instead of a buy button. The path from "I want this" to "it's ordered" goes from three taps to a dozen — and the dozen-tap path doesn't survive a fifteen-second window of want.
We named this problem the vanishing visitor and wrote the full mechanism explainer there. The short version for Depop sellers: the session that proves "this buyer has a Depop account, a saved card, and a default address" lives in their real browser. Your bio link opens inside the platform's webview, which has its own empty cookie jar. The one-tap buy becomes a log-in-then-checkout flow, and the item never gets ordered.
what this costs
Resale conversion is hard to measure publicly because Depop doesn't report where the tap came from — but the structural pattern is consistent. Sellers who switch their bio listing links from raw web URLs to deep-link-preserving redirects typically report meaningfully more completed orders in the following weeks with no other change, because the want survives all the way to a buy button instead of dying at a login page.
The loss is brutal on resale specifically because the inventory is one-of-one. A single secondhand piece can only be sold once, and a buyer who bounces at the login wall doesn't "come back later" — by then the item is gone or the moment has passed. A seller pushing real TikTok traffic to webview-routed listings is leaving sales on the table not because the audience didn't want the pieces, but because the app never opened to the buy button while they still wanted them.
what linkboo does
linkboo replaces the URL in your TikTok, Instagram, Threads, or Snapchat bio with a link-in-bio page (or a direct-route link to a single listing — your choice) that has the in-app browser escape flow built into every outbound click. When a buyer taps your linkboo URL from any webview, linkboo detects it and immediately bounces the destination out to the buyer's real browser — Safari on iOS, Chrome on Android — where their Depop session lives, before the listing page loads.
The buyer never sees a friction prompt or has to know what "open in Safari" means. They tap, the Depop app opens to your listing, they're already logged in, and the buy button is right there with their saved card and address. Three taps, about six seconds.
Concretely, for Depop sellers this means:
- The Depop app opens directly to your listing — not a logged-out mobile web page asking for a sign-in
- The buyer's saved card and shipping address are recognized — one tap to buy, no re-entry mid-impulse
- A whole-shop link works too — point bio traffic at your full Depop shop and every item lands in the logged-in app
- Fallback is graceful — if the app isn't installed, the link lands in the real browser (often already logged in), not the cookieless webview
linkboo is also a full link-in-bio page — multiple links, themes, profile photo, the things you'd expect from a Linktree or Beacons alternative. The escape flow is the wedge.
the destinations where Depop sellers bleed the most
Deep writeups on the specific mechanism for each:
- Depop link from TikTok — the universal-link suppression that hides the installed Depop app, the logged-out mobile web listing buyers land on instead, and the escape that keeps the buy button live
If you also route buyers to other resale apps from the same bio, the mechanism is identical and linkboo's escape flow applies. The full destination index is here.
why not Linktree, Beacons, or Stan Store?
None of them have an in-app browser escape flow. They're link-in-bio pages. When a buyer taps a Linktree URL from TikTok, your Depop listing opens inside TikTok's webview exactly as a raw URL would — the app handoff still doesn't fire, the buy button still doesn't render, the buyer still sees a login page. The structural sale loss is identical with or without their page in the middle.
If you're comparison-shopping the broader category, linkboo vs Linktree is the closest mainstream comparison.
pricing
Free up to a real volume of monthly clicks. No per-click pricing — which matters when your margins are secondhand-resale margins. The escape flow works on the free tier; it converts as well as the paid tier on the thing that actually moves orders. See plans.
adjacent pages, if relevant
- /for/resale-sellers — broader resale across platforms, same one-of-one impulse mechanics
- /for/ebay-resellers — eBay listings and the same app-handoff failure
- /for/etsy-sellers — handmade and vintage shops, same checkout-behind-login problem
- /for/tiktok — TikTok-specific deep coverage if it's your dominant traffic source
The buyer who tapped your link wanted the piece. Don't let the webview be the reason they didn't get it.