What shipped, and what we were thinking when we shipped it
This is the running record. Each entry is dated, short, and honest about whether the thing is good. Major releases get a paragraph; smaller fixes get a line. The voice is the brand voice because the changelog is a place the brand voice still belongs.
If you want the API-specific changelog (new endpoints, field additions, deprecations), that lives separately at /docs/api-changelog.
2026-05-14 — Bulk import from Bento and Hopp
Two more importers, both requested often enough that they jumped the queue. Paste your bento.me/yourname or hopp.bio/yourname URL into the importer; we'll rebuild the page on your linkboo account in about 30 seconds. Both join the existing Linktree, Beacons, Stan, Bento, Carrd, Koji, Taplink, Shorby, and Later importers. (If your tool isn't on the list and you'd like it to be, email us — we add importers based on how often they're requested.)
2026-05-09 — A/B testing on Pro
A/B testing on bio page blocks is now generally available on Pro (previously Agency-only). Two variants per block, automatic 50/50 traffic split, results in the analytics view after about 200 clicks per variant. We deliberately did not add multi-armed bandit auto-optimization on this first version — most creators want to see the result and decide manually, and the bandit math is only really helpful at click volumes most creators don't hit. We'll add it later if the data says we should.
2026-05-02 — Apple Pay button preservation on Shopify destinations
When a viewer is escaped out of TikTok or Instagram's webview before they hit a Shopify checkout, we now do a small handoff that preserves the Apple Pay button context in the destination Safari session. Specifically: we ensure the redirect chain doesn't strip the Shopify session token in a way that disqualifies the Apple Pay element from rendering. Result: Shopify checkouts from linkboo bio links now render the Apple Pay button reliably on iOS, where they previously rendered it about 65% of the time depending on app version. (Yes, this is a specific, narrow improvement. It's also several thousand dollars a month in restored checkouts for the average Shopify creator. We will not apologize for being unglamorous.)
2026-04-28 — Audit log export to S3 (Agency)
Agency accounts can now configure scheduled exports of audit logs to a customer-owned S3 bucket. Daily or weekly cadence, optional encryption at rest with a customer-managed KMS key, and a separate IAM role per linkboo account so you can scope permissions precisely. The format is JSON-lines, one event per line, schema documented at /docs/audit-log-format. Built for the procurement teams who specifically asked, and surprisingly small to ship once we'd written the spec.
2026-04-22 — link.click webhook moved to a higher-throughput queue
For Agency accounts ingesting click webhooks at scale (some of you are doing 50,000+ clicks/day), the delivery queue was occasionally bunching up during traffic spikes. We moved that one event type to its own dedicated queue with higher concurrency and back-pressure tuned for spikes. p99 webhook delivery latency for link.click is now under 2 seconds during normal operation and under 8 seconds during 10x spike events. Other webhook types unchanged.
2026-04-15 — Edge expansion: São Paulo and Johannesburg
Two new edge POPs, bringing the global total to 28. p99 latency from Brazil dropped from 180ms to 35ms; sub-Saharan Africa from 240ms to 90ms. We were stretching the existing closer POPs to cover both regions, which was fine for median latency but visibly bad at p99 when traffic spiked from a creator's video going viral in one of these markets. The bill went up; the worth-it-ness is obvious.
2026-04-08 — Custom domain provisioning is faster
Adding a custom domain to your Pro or Agency account used to take 5–15 minutes from "DNS configured" to "SSL issued, page live." It now takes 30–90 seconds in normal conditions, because we moved the SSL issuance off a polling loop and onto an event-driven flow that triggers the moment DNS verification completes. Not glamorous, but it removed the only consistent "is this working?" support thread in the dashboard.
2026-04-01 — No, we did not ship an AI feature today
April Fools is a hostile genre and we are bowing out of it. There is no AI-powered bio link generator. There is no "linkboo intelligence" tier. The product is the same product. The brand is the same brand. Carry on.
2026-03-26 — Linktree CSV import (the heavy version)
The lightweight Linktree importer that's been here forever pulls your public page. The new heavy version, available on Pro and Agency, lets you upload a CSV export from Linktree Business and reconstructs the full account state including link archive history, scheduled blocks, and per-block analytics tags. Useful specifically for the Linktree Business customers who tried to leave six months ago, lost their analytics breadcrumbs in the migration, and gave up. We hear you. The import is here. The data comes too.
2026-03-19 — Read-API rate limit increase on Pro
Pro read-API rate limit raised from 30 req/min to 60 req/min after telemetry showed the lower limit was hitting roughly 8% of Pro customers' production dashboards. 60 req/min should cover essentially all dashboard refresh patterns including 5-minute polling on a 12-tab BI dashboard.
2026-03-11 — TikTok webview signature update
TikTok pushed a new user-agent signature in their Android in-app browser that didn't match our existing detector pattern by exactly one byte. Detection accuracy dropped from 99.8% to 96.2% for about 36 hours before we noticed and patched it. We've added the new signature, and we've added a daily automated comparison job that flags user-agent drift on the major in-app browsers within 4 hours of it changing. We do not love that this slipped past us; we like the new monitoring discipline.
2026-03-04 — Welcome page for new creators
First-run experience got a real welcome flow. Three screens: (1) import from wherever you're coming from, (2) configure your page, (3) test the escape flow on your own device with a generated QR code. It's the experience the product should have had from day one. We were embarrassed enough that we shipped it on a Tuesday morning rather than waiting for the usual Thursday release window.
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API-specific changelog is at /docs/api-changelog.